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"Be There Or Be Granny Square" for Coach

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Coachtopia

Coachtopia is Coach's sustainability-focused brand that incorporates eco-conscious values into both its materials and design aesthetic. Nearly every component is made from recycled sources — from its leather, puffer materials, and polyester thread to its bag handles, hangtags, and even buckles — resulting in significantly lower carbon footprints compared to conventional materials. Coach also buys back old products to be reincorporated into new circular designs, reinforcing the brand's dedication to reducing waste. While Coachtopia currently centers on bags, it has the opportunity to grow its product range.

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"Be There Or Be Granny Square" is inspired by vintage patchwork and repair techniques while keeping Coach's modern casual silhouettes. Patchwork suede, mixed denim washes, upcycled logo t-shirts, and deadstock yarn are just some of the techniques used to highlight the beauty of sustainable and unique garments.

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